Global Multiple Outlet Whisky Retailer for 2023

6 comments by WhiskyBrother Marc

In our blog post last month we shared the exciting news that we had won the Icons of Whisky Multiple Outlet Retailer of the Year in our region, and that we would be attending the global awards ceremony to be held in a few weeks.

Well, in a rather glamourous whisky gala in London we were absolutely thrilled, and somewhat stunned to say the least, to hear WhiskyBrother being called up on stage to receive the Global Award for Multiple Outlet Retailer for 2023!

Icons of Whisky 2023 Global Winner

This is our second global award at Icons of Whisky; we won Single Outlet Retailer in 2020, but the ceremony was cancelled due to COVID. So it was an immense honour to be called up on stage and receive the award in a room filled with whisky luminaries and icons from across the world.

Since we opened our doors 10 years ago, our motivation and dedication has never waivered away from the products, people and places we love so much. We are incredibly honored to receive this recognition, and it was a truly humbling (and surreal) experience to not only represent our "little" whisky company, but also South Africa and the SA whisky community on the global stage

Neil and Marc on Stage

This huge achievement is of course not possible without wonderful people: our brilliant team who have sacrificed plenty over the years, the amazing suppliers/producers/brands who choose to work with us, and our loyal customers. A sincere thank you to each of you who have believed and supported us along the way, we can't wait to continue our whisky journey alongside you! 🥃

We are incredibly proud of what we have accomplished, thankful for the opportunity to do so, and excited to continue pushing the boundaries and bringing more crazy whisky projects to the glasses of whisky lovers.

(And believe us, you can expect more... we have another project planned for announcement in the coming month 🤩)


  • Daniela Jacobsohn

    We couldn’t be more proud of all you (Whisky Brother) have achieved!!! Your hard work has paid off!! Cannot wait to see what’s coming!! Congratulations 👏 👏👏

  • Eric Jacobsohn

    Dear Whisky Brother Team Congratulations on another huge achievement! It is a testament to your hard work and passion, your amazing team, and your focus to keep your customer’s experience at the core of your efforts.
    We look forward to seeing the next project/s!!

  • Hardy Maritz

    Brilliant milestone and also amazing that you guys could attend in person and collect the award this time around.

    Here is to the next 10 – onwards and upwards!!

  • Andy Watts

    Fantastic achievement and congratulations to you all.
    Can’t wait to join you for a celebratory drink when next up in Joburg.

  • Willem Kilian

    Amazing achievement. We are so fortunate to have such a retailer who treats us like valued customers, not just "consumers, " making such great products available here in SA!

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