Global Whisky Retailer of the Year 2020

3 comments by WhiskyBrother Marc

Before we share some very exciting news with you, we hope you, your family and friends are well, healthy and safe.

Icons of Whisky Single Retailer of the Year 2020

We interrupt your lockdown to bring you a very special announcement:

We have won the global title of Single Outlet Retailer of the Year in the Icons of Whisky 2020!

Every year the global publication, Whisky Magazine, holds an international awards competition that recognises the best the whisky industry has to offer. In addition to their highly anticipated World Whiskies Awards, which sees whiskies competing in various categories, their Icons of Whisky awards recognise whisky people, establishments and producers.

You may remember our news in mid-February when we shared that we had won Single Outlet Retailer of the Year for our region. Since the Icons are firstly presented regionally; in America, Australia, China, Ireland, Scotland and Rest of World (which includes South Africa), those successful within their region then compete for the global title. Winners are announced at an awards ceremony in London, which was meant to be last week (26-March) but with the current global Coronavirus pandemic, was postponed until later in the year. Not wanting to wait, the organisers took to social media to announce the global winners, and lo and behold, your friendly, South African, neighbourhood, whisky shop won!

This means, according to the fine international panel of judges, our little whisky shop in Joburg, is the best (single outlet) whisky shop in the world! This is incredible news and we are absolutely thrilled. This is the highest level of recognition a store like ours can achieve within the industry and it makes all our blood, sweat and tears worth it - and believe me, we have had (and continue to have) many of those.

Of course, the timing couldn't be worse, as sadly the doors to our store and bar, not to mention our online store, are all currently closed for business due to the Coronavirus lockdown, but at least it is a dose of good news to lighten the spirits in these trying times.

Congratulations to all the Icons of Whisky and World Whisky Awards winners! We are humbled and honoured to share the stage with you, particularly our friend and whisky legend Andy Watts for winning World Whisky Brand Ambassador, as well as the James Sedgwick Distillery (Sustainable Distillery) and Big Five Duty Free (Travel Retailer). To have South Africa win four global titles is a massive feat and something all of us can be proud of.


Advertising Agency of the Year
TBWA, Dublin

Brand Innovator of the Year, sponsored by West Rock
Irish Distillers

PR Agency of the Year/Communications Agency of the Year

Communicator of the Year
Becky Paskin

Design Agency of the Year, sponsored by McLaren Packaging
Stranger & Stranger

Multiple Outlets Retailer of the Year

Online Retailer of the Year
La Maison du Whisky

Own Brand Supermarket of the Year
Lidl GB

Single Outlet Retailer of the Year, sponsored by The Glenturret

Supermarket of the Year
Dan Murphy's

Travel Retailer of the Year
Big Five Duty Free

Whisky Buyer of the Year
Pete Newton, Booths

Whisky Bar Group of the Year
Seven Grand

Whisky Bar of the Year
Jack Rose Dining Saloon

Bar Manager of the Year
Frank Murphy, The Pot Still

Bartender of the Year
Cache Bouren, Haberdasher

Whisky Hotel Bar of the Year
The Tack Room, Adare Manor

Irish Whiskey Ambassador of the Year
Avril Hogan, Dingle Distillery

Scotch Whisky Ambassador of the Year
Georgie Bell, Barcardi Brands

World Whisky Ambassador of the Year
Andy Watts, Distell

American Whisky Ambassador of the Year
Thalita Alves, Brown-Forman

Distillery Manager of the Year, sponsored by Larkfire
Scott Sell, Westland Distillery

Master Distiller/Blender of the Year, sponsored by Steklarna Hrastnik
Billy Walker, The GlenAllachie Distillery

Sustainable Distillery, sponsored by Broxburn
The James Sedgwick Distillery

Visitor Attraction of the Year, sponsored by Christies
Buffalo Trace Distillery

Visitor Attraction Manager of the Year
Lisa Jameson, Teeling Distillery

Craft Producer of the Year, sponsored by Wade Ceramics
Dad's Hat

Campaign Innovator of the Year
Ardbeg Distillery, Masters of Smoke

Distiller of the Year, sponsored by Glencairn Crystal
Irish Distillers


  • Ben Sachs

    Whisky Brothers is an exemplary case study of choosing your market place and establishing a world class brand and best of product retail formula.

  • Daniel Strong

    Well deserved guys!!!

    Fantastic news, I will have to have a drink to celebrate this!

  • Mark

    Fantastic achievement – I’ve always thought you guys are a world class outfit… now I know!
    Congrats! Keep it up!

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