Glenfiddich was founded in 1886 by Willian Grant in Dufftown, Moray, Scotland. The distillery is located in the glen of the river Fiddich, which together means "Valley of the Deer" and their choice of the stag for their logo. Glenfiddich is currently managed by fifth generation of William Grants descendants.
Glenfiddich is a global brand and the most sold single malt in the world. Available in over 180 countries and accounts for nearly 35% of single malt sales. Glenfiddich was one of a very small number of distilleries to increase production during the Prohibition in 1920s. Glenfiddich was the first distillery open a visitor's centre, one of the first to advertising their whisky and the first single malt Scotch to reach 1 million cases (12 million bottled) sales in a year.