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This special bottle is the sixth in the Jack Daniels Gold Medal Series and honours the 1954 Brussels Belgium Star of Excellence. As usual, there is a heart-warming story of simple country folk associated with this bottling: "The story goes that Reagor Motlow, one of Lem’s sons, received a letter about a whiskey judging contest in Brussels, Belgium. He handed the letter to Herb Fanning, his right hand man and told him to take care of it. And indeed Mr Herb did! He walked right out of the production line and pulled off the first three bottles and sent them on their way. According to Mr Herb, when the folks from the advertising department found he had pulled whisky for the competition from the bottling line, they were a bit upset and asked him why he hadn’t looked for some special whiskey for the judging. To this Mr Herb exclaimed, “Why all Jack Daniels is special!”. Later Mr Herb, in recalling the story said he figured he might get fired over that, but about that time a letter came announcing that Jack Daniels had won the star of Excellence! The second letter seemed to set things right between Mr Herb and the advertising team, because not only did Mr Herb keep his job for many years before retiring, but he also appeared in quite a few Jack Daniels ads. Herb became one of Lynchburg’s best known and much loved citizens, and was a fixture on the Square until he passed away in 1997 at the ripe old age of 93. Mr Herb’s lifelong love of and faith in Jack Daniels Tennessee Whiskey epitomizes the character of the people behind the Jack Daniels brand."