{"title":"Moutai Baijiu","description":"\u003cp\u003eBaijiu is China’s national spirit and the most consumed spirit in the world by volume. It is usually distilled from sorghum, sometimes with wheat, rice or corn. Fermentation is started with qu, a grain-based culture of yeasts and moulds. Unlike most spirits, the grain is fermented and distilled as a solid mash rather than a liquid wash. Baijiu is grouped by aroma type, the main styles being sauce, strong, light and rice aroma. It is generally bottled between 40% and 60% and served neat in small cups alongside food.\u003c\/p\u003e\n\u003cp\u003eKweichow Moutai is China’s best-known baijiu producer and the original maker of the sauce-aroma (jiangxiang) style. Its distillery is in Moutai Town on the Chishui River in Guizhou Province. Moutai is made from local glutinous sorghum and wheat, and the grain goes through nine steamings, eight fermentations and seven distillations over a one-year cycle. The spirit is then aged in clay jars and blended, a process of around five years for the flagship. The range runs from the entry-level Yingbin, through Golden Prince and Prince, to Moutai 1935 and the flagship Kweichow Moutai Flying Fairy.\u003c\/p\u003e","products":[{"product_id":"moutai-golden-prince-chinese-baijiu","title":"Moutai Golden Prince Baijiu","description":"\u003ch4\u003eDESCRIPTION\u003c\/h4\u003e\n\u003cp\u003eA permanent expression from Kweichow Moutai in Moutai Town, Guizhou Province, released as part of the Moutai Prince series. The Prince series was the producer’s first range of sauce-aroma (jiangxiang) baijiu outside the flagship Moutai, introduced in 1999. Golden Prince is made from locally grown glutinous sorghum and wheat, using the traditional sauce-aroma method with a wheat-based qu starter. Each batch takes at least three years from production to bottling: around a year to make the base spirits, more than a year of storage by style, and several months of blending. Bottled at 53%. (Bottle size 500ml)\u003c\/p\u003e\n\u003ch4\u003eTASTING NOTES\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eNose:\u003c\/strong\u003e Rich aromas of fermented grains, roasted nuts and toasted cereals, complemented by hints of caramel, soy sauce and subtle earthy notes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePalate:\u003c\/strong\u003e Full-bodied and complex, with flavours of roasted grain, toasted nuts, umami and gentle sweetness. Layers of spice, caramel and savoury fermentation notes provide depth and balance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Long, warming and persistent, with lingering notes of roasted grains, savoury spice, toasted nuts and subtle sweetness.\u003c\/p\u003e\n\u003cp\u003e\u003ca class=\"hashtags\" href=\"https:\/\/www.whiskybrother.com\/collections\/moutai-chinese-baijiu\" title=\"Browse all Baijiu\"\u003eBAIJIU\u003c\/a\u003e\u003c\/p\u003e","brand":"Universal","offers":[{"title":"Default Title","offer_id":67608022909225,"sku":null,"price":895.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/1588\/files\/GoldenMoutaiPrinceBaijiuBottle.png?v=1791706427"},{"product_id":"moutai-prince-chinese-baijiu","title":"Moutai Prince Baijiu","description":"\u003ch4\u003eDESCRIPTION\u003c\/h4\u003e\n\u003cp\u003eA permanent expression from Kweichow Moutai in Moutai Town, Guizhou Province, released as part of the Moutai Prince series. It uses the same water source and grain as the flagship Kweichow Moutai: locally grown glutinous sorghum and wheat, made using the traditional sauce-aroma (jiangxiang) method with a wheat-based qu starter. A shorter distillation cycle than the flagship gives a lighter, fresher, fruitier style. Bottled at 53%. (Bottle size 500ml)\u003c\/p\u003e\n\u003ch4\u003eTASTING NOTES\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eNose:\u003c\/strong\u003e Rich aromas of fermented grains, dried fruits and toasted cereals, accompanied by delicate herbal notes and subtle floral undertones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePalate:\u003c\/strong\u003e Smooth and full-bodied, with flavours of sweet grain, honey, gentle spice and earthy undertones. A distinctive savoury character adds depth and complexity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Long and warming, with lingering notes of grain sweetness, subtle spice and a delicate hint of smokiness\u003c\/p\u003e\n\u003cp\u003e\u003ca class=\"hashtags\" href=\"https:\/\/www.whiskybrother.com\/collections\/moutai-chinese-baijiu\" title=\"Browse all Baijiu\"\u003eBAIJIU\u003c\/a\u003e\u003c\/p\u003e","brand":"Universal","offers":[{"title":"Default Title","offer_id":67608040636713,"sku":null,"price":1295.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/1588\/files\/MoutaiPrinceGoldenBottle.png?v=1791706977"},{"product_id":"moutai-1935-chinese-baijiu","title":"Moutai 1935 Baijiu","description":"\u003ch4\u003eDESCRIPTION\u003c\/h4\u003e\n\u003cp\u003eA permanent expression from Kweichow Moutai in Moutai Town, Guizhou Province, first released in 2022 as the top tier of the producer’s series range, below the flagship Kweichow Moutai. The name refers to 1935, the year the Red Army passed through Moutai Town during the Long March. It is made from locally grown glutinous sorghum and wheat, using the traditional sauce-aroma (jiangxiang) method with a wheat-based qu starter. The final blend combines base spirits from two production areas in the core of the Chishui River basin, including Heyixing, inside the Kweichow Moutai Geographical Indication zone. Bottled at 53%. (Bottle size 500ml)\u003c\/p\u003e\n\u003ch4\u003eTASTING NOTES\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eNose:\u003c\/strong\u003e An elegant combination of floral and fruity aromas, with honeyed sweetness, roasted nuts and a distinctive fermented-grain character.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePalate: \u003c\/strong\u003eRich and rounded, with a velvety texture and flavours of caramel, dark honey, aniseed, liquorice and dried fruits. Roasted and savoury notes provide depth without overwhelming the sweeter elements.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Long and layered, with lingering floral and fruity notes, gentle roasted flavours and a persistent aromatic character.\u003c\/p\u003e\n\u003cp\u003e\u003ca class=\"hashtags\" href=\"https:\/\/www.whiskybrother.com\/collections\/moutai-chinese-baijiu\" title=\"Browse all Baijiu\"\u003eBAIJIU\u003c\/a\u003e\u003c\/p\u003e","brand":"Universal","offers":[{"title":"Default Title","offer_id":67608070619433,"sku":null,"price":4595.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/1588\/files\/Moutai1935RedandGoldBottle.png?v=1791707407"},{"product_id":"kweichow-moutai-flying-fairy-chinese-baijiu","title":"Moutai Kweichow Flying Fairy Baijiu","description":"\u003ch4\u003eDESCRIPTION\u003c\/h4\u003e\n\u003cp\u003eThe flagship expression from Kweichow Moutai in Moutai Town, Guizhou Province, and the benchmark for sauce-aroma (jiangxiang) baijiu. The Flying Fairy (Feitian) label, showing two flying celestial figures, was introduced in 1958 for export markets and is now the brand’s best-known presentation. It is made from locally grown glutinous sorghum and wheat in the Chishui River basin. Over a one-year production cycle, the grain is steamed nine times, fermented eight times and distilled seven times. The spirit then spends several years in clay jars before blending, a process that takes around five years from grain to bottle. Bottled at 53%. (Bottle size 500ml)\u003c\/p\u003e\n\u003ch4\u003eTASTING NOTES\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eNose:\u003c\/strong\u003e Complex and aromatic, with roasted grains, fermented yeast and toasted sesame, followed by delicate floral notes, ripe pear, plum and honey. Subtle earthy and savoury aromas develop with time\u003c\/p\u003e\n\u003cp\u003e\u0026gt;\u003cstrong\u003ePalate: \u003c\/strong\u003eRich and full-bodied, with a rounded texture and an interplay of sweet and savoury flavours. Roasted cereals, toasted nuts and ripe fruit are complemented by hints of soy sauce, earthy mushrooms and gentle spice.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Exceptionally persistent and warming, with lingering roasted grain, savoury umami and delicate fruit sweetness. The characteristic Jiangxiang fragrance remains long after the spirit has been consumed.\u003c\/p\u003e\n\u003cp\u003e\u003ca class=\"hashtags\" href=\"https:\/\/www.whiskybrother.com\/collections\/moutai-chinese-baijiu\" title=\"Browse all Baijiu\"\u003eBAIJIU\u003c\/a\u003e\u003c\/p\u003e","brand":"Universal","offers":[{"title":"Default Title","offer_id":67608078450985,"sku":null,"price":6995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/1588\/files\/KweichowMoutaiBottlePackshot.png?v=1791707937"}],"url":"https:\/\/www.whiskybrother.com\/collections\/moutai-chinese-baijiu.oembed","provider":"WhiskyBrother","version":"1.0","type":"link"}